We worked closely with the POWR team to help them develop a unique visual identity that is applied across multiple different touch points. From onscreen graphics on YouTube and social media platforms like TikTok through to merchandise and signage. We created a unique and flexible brand identity that is compact and works well on the small screen as well as larger applications such as wall decals and built-up signage.
To drive the concept home, we helped build up a full 360 view of the brands potential application. From interior design concepts for the studio and home setups to merchandise that would be part of the team during contests and tournaments. The identity and supporting branding elements perforate through the videos, channels and social accounts to ensure they build a cohesive fan base and following that is distinct.