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Journal

Muslim fashion, burkinis and the rise of modestwear

The rise of modest fashion inspired by Muslim traditions is beginning to shake the fashion world. DKNY, H&M, D&G and many other brands are working to meet the demand, are you?

Nuances of the Arab world

The Arab world is a living symphony of diverse lifestyles, cultures, foods, dress and societies yet many know very little about it. Here’s a quick introduction.

Ramadan Rush: Top Tips for retail chains to reach a unique market

In 2015 alone, the UK’s leading supermarkets saw a boost of £100m in sales over the holy month of Ramadan. But how can retailers better penetrate this market?

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