London Tea Exchange
We were tasked with introducing London Tea Exchange through its existing Spitalfields store to the world. The project involved devising a whole new brand identity that included the heritage of the old tea industry and to appeal to the young and old connoisseurs of tea. We delved into the history, tradition and worldwide influences to bring together a cohesive and authentic brand message. A classic hand-drawn crest evolved through numerous and extensive identity and utilising expert heraldic design knowledge.