![](https://archetype.xyz/secure/app/uploads/2019/11/Google_Thumb.jpg)
Google – Petra
Google asked us to help them craft handwritten calligraphic titles for the Google Maps Treks series on Petra. We went through a process of closely looking at Nabatean scripts, along with Arabic, to try and craft a gritty and slightly worn script. With an initial exploration stage of various calligraphic script styles, we also tried many different writing tools to try and achieve a consistent written style. We not only worked on the Nabatean and Arabic, but also crafted the English, Russian and Japanese transliterations for Petra.
You can view the site here.
- Arabic
- Branding
![Slide 1](https://archetype.xyz/secure/app/uploads/2019/11/01.jpg)
![Slide 2](https://archetype.xyz/secure/app/uploads/2019/11/02-1.jpg)
![Slide 3](https://archetype.xyz/secure/app/uploads/2019/11/03-1.jpg)
![Slide 4 - 1](https://archetype.xyz/secure/app/uploads/2019/11/b3.jpg)
![Slide 4 - 3](https://archetype.xyz/secure/app/uploads/2019/11/petra-writing-gif.gif)
![Slide 5](https://archetype.xyz/secure/app/uploads/2019/11/04-1.jpg)
![Slide 6](https://archetype.xyz/secure/app/uploads/2019/11/05-1.jpg)
![Slide 7](https://archetype.xyz/secure/app/uploads/2019/11/06-1.jpg)
![Slide 8](https://archetype.xyz/secure/app/uploads/2019/11/07-1.jpg)
![Slide 9](https://archetype.xyz/secure/app/uploads/2019/11/08-1.jpg)