One Family approached Archetype to aid them in establishing their new charity from branding, marketing and website development. Our team went through several key phases guiding the client in brand and digital strategy. The branding needed to be simple but full of positivity and life and not constrained by formality of charity work. The creative backbone of the charity was something we focused on and wanted to reflect through a more energy-filled identity.
The launch of a dedicated website required detailed planning, as we opted to custom-build the whole platform from the ground up. With our in-house UX specialists focusing on the best user-experience; designing detailed user-paths and interfaces for various mediums. Our developers were busy building a robust backend that allows for future expandability. The final website is fast, smooth and easy to use, returning a high number of quick donations from visitors across the UK and abroad.
The brand and charity was launched at the Savoy with a star-studded attendance including Lindsay Lohan, Amir Khan and London Mayor Sadiq Khan. We delivered the website and overall brand execution that was carried through to all the marketing, signage and merchandise that the charity rolled out. Our experience working with charities allowed us to be able to quickly leverage the right tools, know-how and strategies to help launch with real impact.