A large scale project that involved identity, graphics, videos, photography, marketing material, advertising and website development for a nationwide awareness campaign to highlight the inspirational teachings of the Prophet Muhammad and counter stereotypes and misconceptions.
The project was a huge success with hundreds of news outlets covering the ground-breaking campaign, including Sky News, the BBC, Channel 4, Al Jazeera. MBC, The Times, The Guardian and countless online portals.
We delivered extensive work that included taxi livery, tube and bus-stop advertisements, video trailers, video interviews and a custom designed website. We coupled this with an online social media campaign that supported the launch, which was at the British Academy, London.