The brand lacked a clear tone of voice, shelf appeal and strategy. Our team took the client through a process of defining itself, evaluating it’s brand strength, taste-testing the product and focus-group workshops to help establish a fresh new direction.
Our discovery stage revealed a problem with the existing name, so we took our client through a detailed process to rename the company, allowing it to reflect it’s simpleness and honest personality. A fresh new tagline and a friendly brand identity rounded off the new brand
Staying true to the brand’s roots and heritage, we wanted to capture the flavour of the products using an explosion of colour and show the raw ingredients that go into every mix. We directed the print production of the new packaging to transform it’s shelf presence.