Blueberry is a new startup low-cost mobile service, competing in a heavily saturated market with already established networks. However, we wanted to make sure Blueberry stood out from the rest by not looking cheap or low-cost, by introducing a fresh, bright and engaging identity that delivered a strong and confident message. The emphasis was on people, relationships and family, not just the price of calls.
We also built a fully customised website with a unique back-end allowing handling of online registered users, billing, calling data and administration management. The website and branding was accompanied by marketing material from shop-window posters, flyers, leaflets, business stationery, SIM-card and packaging design.