We were was asked to help create the brand identity for the prestigious jewellery brand, Damas. The new range was to be the finest and most expensive collection and was entitled Sama. We hand-crafted both the custom Arabic calligraphy script as well as custom Latin typography to make a truly unique identity for Damas.
Sama by Damas was launched with the actress Penelope Cruz as the face of the brand at a star-studded launch in Dubai, UAE.
Agency: JWT Dubai | Film by CITYFILMS