Abu Dhabi’s popular Emirates Park Zoo required a comprehensive rebranding strategy and creative refresh to make the zoo more appealing to visitors. Together with our local UAE team Sui Generis we helped develop a brighter style with the introduction of original characters and illustrated elements. The ongoing project involves hundreds of signage items in themed areas, promotional items, kiosks and event marketing, with a website and app coming in the near future. All items were created in both English and Arabic.
Sister agency: Sui Generis, UAE
